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Steve Jobs on Values

Part I:  Description

Steve Jobs returned to Apple and refocused the company's product line, distribution and supply chain, but most significantly, reshaped the marketing one of the world's most iconic brands. This excerpt is from an internal meeting at Apple from September 23, 1997, where he introduced the Think Different campaign.

Part II:  Common Questions

Part III:  Additional Resources

Part IV:  Disclaimer

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