Self-serving bias, as the name suggests, is a cognitive tendency where we attribute our successes to internal factors like our abilities or efforts, while blaming our failures on external factors beyond our control. It's essentially a way to maintain and boost our self-esteem by taking credit for the good and deflecting responsibility for the bad.

It's the internal compass that guides our thoughts, feelings, and actions, the unique tapestry woven from our experiences, values, and beliefs.

Can have several different meanings: Sensory processing sensitivity, Emotional Sensitivity, Social Sensitivity. Click to learn more.

Serotonin, also known as 5-hydroxytryptamine (5-HT), is a neurotransmitter and hormone. This means it acts as a chemical messenger in your brain and nervous system, as well as being produced by and affecting other parts of your body.

Shame is a complex emotional experience that often involves feelings of humiliation, embarrassment, inadequacy, and worthlessness. It arises from the perception that we have done something wrong, fallen short of expectations, or violated personal or societal values

Should statements are rigid, self-imposed rules or expectations we place on ourselves and sometimes others. They often use phrases like "I should..." or "They should..." and typically carry a strong sense of obligation or pressure.

Social decorum, sometimes referred to as etiquette, refers to the unwritten rules and expectations that govern polite behavior in a particular social setting or culture. It's essentially a shared understanding of how to act appropriately in various situations to ensure everyone feels comfortable and respected.

Social norms are the unwritten rules and expectations that govern polite behavior in a particular social setting or culture. They're essentially a shared understanding of how to act appropriately in various situations to ensure everyone feels comfortable and respected.

Solomon's Paradox is a psychological concept that highlights the disconnect between our understanding of our own emotions and the emotions of others. We tend to have better insight into other people's emotional experiences while also offering them more reasoned, objective advice than we would take ourselves.

Steve Jobs returned to Apple and refocused the company's product line, distribution and supply chain, but most significantly, reshaped the marketing one of the world's most iconic brands. This excerpt is from an internal meeting at Apple from September 23, 1997, where he introduced the Think Different campaign.